Sales & Marketing Development

To excel in the global competitive work environment, you need to upgrade your skills which will enable you to meet the increased demands of the current corporate world. This CERTIFICATION program by IIPE will cover the work issues in the new emerging reality, to identify opportunities, set goals, meet challenges, take on leadership initiatives and communicate effectively with internal and external customers.

This CERTIFICATION awarded by IIPE will give you an edge to stand out, accelerate your career and business goals, and maintain a competitive edge in the marketplace in almost any industry. 

Requirements for Entry:
 It is available to all students, of all academic/industry backgrounds.

COURSE CONTENT:

Understand the PSYCHOLOGY OF SELLING and how it relates to infuencing buying decisions

Understand the Importance of Relationship Building and Selling Opportunities in the Information Economy

Learn to how to quickly build RAPPORT and TRUST using NLP break-through techniques

Discover how to  Evaluate Customer’s Needs and Configure VALUE added Product/Service Solutions

Develop a Customer Centric Strategy through understanding the Buyer’s buying criteria and buying behavior

Develop a Sales Presentation Strategy using the adaptive selling and consultative question techniques

Develop and Execute a innovative Marketing Concept to attract prospective customers

Negotiate Buyer Concerns

Creating an Effective Customer Care Program